Google Ads done properly: showing up when someone already wants to buy
Google Ads’ advantage over every other channel is intent. Nobody searches “emergency boiler repair” for fun. Our job is to put you there without overpaying for it.
Where the money leaks in Google Ads
Most accounts we audit lose budget the same way: irrelevant searches nobody excluded, ads pointing at the homepage instead of the service page, and automated campaigns launched without ever telling Google what a conversion is.
Before raising the budget, there’s almost always room to get more from what’s already being spent. That’s where we start.
How we run an account
Measurement first
Without conversion tracking, optimising is guessing. It’s always step one.
Structured by intent
Campaigns split by search type, so bid and message are controlled separately.
Active negatives
Regular search-term review to stop paying for what never sells.
Landing pages that convert
The ad lands on the specific service page, not the front door.
Shopping for ecommerce
A well-maintained product feed, which is where performance is won or lost.
Sensible remarketing
Winning back visitors without following them around for three months.
Reports in euros, not impressions
Each month you get what was spent, how many enquiries or sales came in, what each cost, and what we’re changing. If cost per customer rises, it’s in the report with an explanation, not buried under charts.
And the Google Ads and Analytics accounts are always in your name. If we ever stop working together, the history and the learnings stay with you.
Cost per customer
The metric that matters, tracked as far as your business lets us follow it.
Transparent spend
What goes to Google and what is our fee, shown separately.
You own the accounts
Yours from the start. We only hold access.
Google Ads FAQs
How much should I spend per month?
It depends on cost per click in your sector and how many conversions the campaign needs to learn. Below a certain threshold the system never gathers enough data and the money dissipates without ever optimising. We estimate that minimum for your case before starting.
When do results appear?
First visits, the same day. Enough data to optimise seriously, two to four weeks. Be sceptical of anyone promising guaranteed profitability in week one — at that point the campaign is still learning.
Do you charge a percentage of spend?
We set out the model in the proposal and put it in writing. What we never do is blend Google’s spend and our fee into one invoice, because that stops you comparing.
I already have campaigns running — can you review them?
Yes. We audit the account and tell you what’s working, what’s burning budget and what we’d do differently, in enough detail for you to judge for yourself.
We’ll audit your Google Ads account
We’ll show you where the budget is going and what we’d change, with specifics.